Ariana Bautista

Dynamic Creative with 7+ Years of Expertise in Content Creation and Community Management

❖ Social Media: Planned and executed brand growth strategies for 12 million+ followers
❖ Community Management: Fostered global communities designing for social impact across 20+initiatives
❖ Content Creation & Strategy: Designed, developed, segmented and tracked content for 50+ targeted email campaigns

CORE COMPETENCIES

Community Growth & Management • Social Media Marketing (IG, TT, FB, TW, P, LI, YT) • Content Strategy • Content Creation • Email Marketing • Customer Service • Project Management • Copywriting • Photography • Video Production • Photo & Video Editing • Data Analytics • Influencer Marketing • Search Engine Optimization • Coaching

WORK EXPERIENCE

Freelance Content Producer and Marketing Specialist 03/2016 - Present
Capturing moments in time across food, product, and lifestyle.

Capture high-quality photos and videos for diverse clients while managing administrative responsibilities. Select achievements: 

  • Provide copywriting and email marketing management across establishments such as Bamboo Asia, Local Kitchen, and Buena Vida Cantina

  • Capture food photography for restaurant PR campaigns, effectively showcasing new dishes and popular classics, with
    appearances in publications like Thrillist and TimeOut New York 

  • Worked with creative teams to concept and photograph 2017 Women’s March and Vogue’s 125th Anniversary products 

Feastin 4/2021 – 6/2021; 6/2021 – 9/2021
An online grocery startup offering quality food at wholesale prices to the Bay Area. Impacted by company closure.

Content Producer & Social Media Manager (Contract; Full-time)

Leveraged my expertise in food and marketing to drive significant sales growth and formulate effective strategies for a grocery store startup. Select achievements:

  • Contributed to doubling revenue month over month through bi-weekly production and publication of Feastin’s sales email

  • Spearheaded content strategy through craft of a monthly content calendar, copywriting, and photography for content across website, email, social media, and ads for Facebook, Instagram, LinkedIn, and Twitter

  • Designed lead-generating organic and paid social media assets and contributed feedback and design on brand redesign

  • Developed, tested, and authored recipes for company’s newsletter and website

Systems Change, IDEO 2/2021 – 6/2021
Rejoined global design firm, IDEO, under their Systems Change arm, formerly known as OpenIDEO.

Served as a Marketing Specialist increasing community engagement for social impact initiatives through content production, metric analysis, and outreach. Select achievements:

  • Spearheaded and crafted IDEO's Systems Change email communications to keep a 200k+ subscriber community informed about ongoing initiatives and opportunities for active participation

  • Launched 3 global open call programs in tandem with The Rockefeller Foundation, CDC Foundation, EAT Foundation, Thought for Food, USC, and The Andrew Nikou Foundation

  • Developed social media and email newsletter copy for the Food Systems Game Changers Lab, partnered with the United Nations Food Systems Summit

  • Developed and applied comprehensive marketing strategies, copy feedback, and analytics reporting for 3 programs, efficiently managing campaigns across Facebook, LinkedIn, Instagram, and Twitter

Eatwith 9/2019 – 3/2020
An online marketplace for dining experiences, cooking classes, and food tours. Impacted by the COVID-19 pandemic.

U.S. Community Manager (Full-time)

Recruited new hosts nationwide and cultivated a thriving host community to foster growth and engagement on the platform. Select achievements:

  • Provided host education, consultation, and marketing support through coordinated photoshoots, photo curation, and copy

  • Implemented new recruitment workflows and strategies to onboard and market 50+ active hosts onto the platform

  • Proposed the host sign-up landing page redesign and contributed UX research and writing during website development

  • Crafted a concise and impactful one-pager sales asset utilized for effective recruitment endeavors

OpenIDEO, IDEO 10/2016 – 12/2018
A social impact platform creating positive change through open innovation, design thinking, and collaboration.

Social Media Strategist (Freelance)

Developed and executed organic and paid social media content and strategies, while analyzing metrics and fostering community engagement to drive impactful collaboration in social causes. Select achievements:

  • Launched social media campaigns for 20+ clients, including the U.S. Department of Education, United Nations Population Fund, and Nike

  • Created new social media strategies and effectively grew Twitter and Facebook’s reach 165.5%, likes by 156.6%, shares 294%

  • Managed customer support through social media and the organization’s primary email (hello@openideo.com)

SoundCloud 2/2016 –8/2016
A music streaming service with one the world’s largest online communities of artists, bands, DJs, and audio creators.

Developed and executed engaging content and giveaways, managing scheduling for SoundCloud's social media platforms. Select achievements:

  • Launched the SoundCloud Snapchat channel and engaged with 12 million+ followers through 9 social media sites

  • Designed working systems across company teams to improve support and collaboration for SoundCloud Go, the company’s

    music subscription service

EDUCATION

Career Culinary Arts Diploma – The Institute of Culinary Education
Bachelor of Art in Studio Art; Business Minor – University of California, Irvine

TECHNICAL SKILLS

Microsoft Office, Windows, OSX | Adobe Photoshop, Lightroom, Premier Pro, Illustrator | Canva | Final Cut Pro, iMovie | Zoom, Skype, Slack | Google Business Suite | Asana, Trello, Notion, Basecamp, AirTable | WordPress, Squarespace, Wix | Canon, Nikon, DSLR and Mirrorless Units | MailChimp, Hootsuite, Buffer, Streak, Hubspot, Coschedule, Later | WPM 105